Angela Doan – Graphic Design Portfolio


Covid-19 Vaccine Campaign​ Concept

by Angela Doan

The objective of this project was to create a public vaccination campaign against the Covid-19 virus for Health Canada and Public Health Ontario. The campaign includes experiential marketing, print advertisements, and social media marketing without featuring any use of needles. The pandemic has put everyone in distress and instead of selling more fear with use of needles, the campaign sold humour and an outlet. A hashtag #Vaccine19 promotes vaccination on social media along with bus shelter ads, a 15-sec PSA video, and experiential marketing outside major clinics and pharmacies. The Covid-19 character is presented to be in distress from vaccination for people to laugh at and take pictures with to share on social media to promote the vaccine.

15-Second Ad Storyboard