The objective of this project was to redesign the branding of an existing cultural institution. The institution chosen was the National Arts Centre located in Ottawa, ON and graphics must feature both English and French text to accommodate a predominantly bilingual city. The logo concept was designed after the architecture of NAC’s Kipnes Lantern which features a hexagonal structure and mimics the building’s interior ceiling structure. The marketing media is based off of subtle cosmic themes to allude to stars on stage similar to how the walls of the Kipnes Lantern is composed of transparent LED screens to display images of Canada’s artists and productions to be illuminated towards the night’s sky. A landing page concept was created to translate this concept into web page format.