Kit Kat Minis
Group Client Concept — Angela Doan • Candice Ho • Maria Camila Lau
A sustainable package concept for Kit Kat Minis’ 180 gram package for PAC – Packaging Consortium’s Graphic & Sustainable Student Design Competition.
The redesign includes:
- Competitor research
- Brand development
- Sustainable packaging design
- Experiential marketing
software used
- Adobe Illustrator
- Adobe Photoshop
Kit Kat is known for its break in their wafer bars. “All day break fest” is a play on words to all day
breakfast. The theme of this campaign is KitKat Minis’ being a treat to be enjoyed in celebration during any time of day.
We want consumers to enjoy KitKat Minis’ in a celebratory manner. KitKat Minis’ are in a resealable package and may easily be shared between friends
and family. Perfect for parties and get togethers.
inital concepts
final rebrand
Kit Kat is a shareable snack and the minis versions makes it that much more easy to share with family and friends. As a team, we wanted to recreate the feeling of joy while eating Kit Kat in its new redesign.
The rebrand features logo and colour explorations while remaining recognizable and matching Kit Kat’s variety of flavours and introduction to a new brand character with fun and friendly typeface and graphics.
package design explorations
final design
lifecycle
Bioplastics are derived from renewable biomass. This includes vegetable fats, oils, starches, wood chips and food waste. The new Kit Kat packaging will be a bioplastic pouch derived from starch-based polymers.
Kit Kat is known for its break in their wafer bars.
“All day break fest” is a play on words to all day
breakfast. The theme of this campaign is KitKat Minis’
being a treat to be enjoyed in celebration during any
time of day.
point of purchase
final marketing campaign
The campaign features a one-day event promoting the new potato starch packaging takes place downtown Toronto and features a record breaking piñata with a variety of booths, vendors, and workshops.
Additional campaigning includes postering, in-store merchandising at the Yorkdale Kit Kat chocolatory, custom POPs in department and grocery stores, food trucks, as well as social media filters and assets.