COVID-19 Vaccine Campaign
Individual Concept
The objective of this project was to create a public vaccination campaign against the Covid-19 virus for Health Canada and Public Health Ontario without the use of needles.
The campaign includes:
- Print advertisement
- Video advertisement
- Social media marketing
- Experiential marketing
software used
- Adobe Illustrator
- Adobe Photoshop
- Blender
15-second ad storyboard
The pandemic has put everyone in distress and instead of selling more fear with use of needles, the campaign sold humour as an outlet against the pandemic.
The campaign promotes vaccination against the COVID-19 virus through digital media on a televised 15-second public service announcement video.
profile frames
experiential marketing
